Start Here: How to Get Better Results from AI: A Prompt Library for B2B Marketers
A practical guide to asking better questions, working faster, and using AI like a real marketing partner.
How many times have you tried using ChatGPT for your job only to get vague, generic, or robotic answers?
You know AI can boost productivity. You’ve seen the case studies. But in your own work, it’s hit-or-miss.
Here’s the real issue: the problem isn’t the tech it’s how we talk to it.
AI is incredibly powerful, but also painfully literal. The output you get is only as good as the input you provide. That’s why prompting is quickly becoming a core skill for modern marketers, much like typing was in the early days of computing.
We created the Prompts for B2B Marketers to help marketers get consistently better results from tools like ChatGPT, Claude, Gemini, and Copilot. It includes frameworks we’ve tested in real B2B workflows from content and comms to demand gen and product marketing plus insights from Ethan Mollick’s book, Co-Intelligence.
If you’ve ever wanted an AI assistant that actually adds value to your day, this is for you.
What This Prompt Library Can Help You Do
Save hours by automating repetitive, low-value tasks
Brainstorm ideas, angles, and outlines in minutes instead of hours
Generate marketing assets that sound human and hit the brief
Build credibility by showing your team what’s really possible with AI
Access 85+ use cases across content, campaigns, planning, analysis, and more
Why Prompting Matters (and Why It’s Not Just Hype)
Mollick often cites a study in healthcare: doctors who used AI like a search engine didn’t outperform those who didn’t use AI at all. In fact, they performed worse than the AI itself.
The problem wasn’t the model it was the approach.
The same applies to marketers. AI doesn’t need you to click “regenerate.” It needs you to ask better questions.
Mollick’s recommendation?
Don’t treat AI like a perfect assistant or all-knowing oracle. Treat it like a brilliant but unpredictable coworker. One who forgets everything you said two minutes ago and thrives on clarity and direction.
Spend just 10 hours learning how to work with AI the right way, and you’ll be ahead of 90% of marketers.
A Shortcut to Those 10 Hours: What You’ll Learn Here
We’ve done the trial and error for you—testing prompts, refining frameworks, and applying them in fast-moving B2B environments. Now you can skip the frustration phase and go straight to getting results.
This prompt library isn’t just a collection of prompts. It’s a structured learning path built for how marketers actually work.
Four Levels to Build Your Ideal AI Marketing Assistant
Level 1: Master the Basics
Start here to get quick wins in your day-to-day work
Core principles of clear and effective prompting
Smarter question structure for better results
First-use cases: content drafts, messaging, naming, internal docs
Level 2: Tackle Strategic and Cross-Functional Work
Move from basic tasks to high-leverage use cases
Break down complex campaign or GTM planning
Generate customer personas and audience insights
Use AI to summarize research or prep exec briefs
Improve message consistency across teams and assets
Level 3: Build End-to-End Systems for Marketing Workflows
Advanced prompting for repeatable, scalable outcomes
Create prompt chains for webinar planning or campaign rollout
Train ChatGPT to match your brand voice and tone
Automate content frameworks, briefs, and repurposing flows
Build AI-powered assistants for events, launches, or customer comms
Level 4: Use AI Strategically and Responsibly
Understand what it means to apply AI thoughtfully in marketing
Spot and avoid biased outputs in content
Apply AI safely in regulated or sensitive industries
Understand how models reason and where they fall short
Stay ahead of the shift in roles, skills, and marketing structure
AI isn’t replacing marketers but marketers who know how to use AI well will replace those who don’t.
This prompt library gives you a competitive edge now and builds the skills that will matter even more in the future.
Mollick, E. (2024). Co-intelligence: Living and working with AI: https://www.amazon.com/Co-Intelligence-Living-Working-Ethan-Mollick/dp/059371671X
Mollick, Ethan R. and Mollick, Lilach, Assigning AI: Seven Approaches for Students, with Prompts (September 23, 2023). The Wharton School Research Paper, Available at SSRN: https://ssrn.com/abstract=4475995 or http://dx.doi.org/10.2139/ssrn.4475995
