Welcome back to The Prompt & Practical Podcast, where we break down the latest in AI for B2B marketers — no fluff, just what works.
Today, we’re diving into Grok 4, X AI’s latest large language model that’s been making waves. It’s got brains — smarter than a freshly minted PhD, actually. But here’s the million-dollar question: can it outsmart your marketing team? Let’s find out.
So, Grok 4 just dropped, and usually, I’m ready to roast X AI’s announcements. But this time? I’m genuinely impressed. This model is crushing benchmarks and proving that X AI might actually be a serious player now — no joke.
Grok 4 reasons better, thinks deeper, and can actually trigger tool calls more reliably. That’s huge for marketers who want AI that can plug into real workflows and not just spit out generic text.
But it’s not all sunshine. The “Super Grok” subscription will run you $300 a month — yeah, it’s basically the Tesla of AI plans: flashy and expensive. For smaller budgets, there’s a version on T3 Chat for $8 a month, with a $1 trial that’s worth checking out.
And heads up — it’s not lightning fast. This thing really thinks about its answers, which can slow you down. So patience is key.
Looking ahead, X AI has plans for a coding-focused model, multi-modal agents, and even video generation. Timelines? You know how AI timelines go — somewhere between soon and whenever. Fingers crossed they deliver.
Why It Matters for B2B Marketers:
If you want smarter content that actually understands complex topics, Grok 4 delivers. Plus, with better tool integration, it can automate more so you’re not constantly babysitting your AI tools.
The AI race is heating up. Grok 4 might just give your marketing an edge — or at least keep you from falling behind.
Wrap-Up:
Look, Grok 4 isn’t perfect. It’s pricey and slow and sometimes outputs some weird stuff. But beneath all that, it’s an AI model that really pushes the needle on reasoning and functionality.
If you’re serious about leveling up your AI game in B2B marketing, give Grok 4 a spin. The $1 trial on T3 Chat makes it easy to test without breaking the bank.
Thanks for tuning in to The Prompt & Practical Podcast. If you found this helpful, please subscribe and share it with your network. Got questions or want me to break down another AI tool? Hit me up!
Thanks for listening to The Prompt and Practical Podcast. If you found this episode helpful, please subscribe and share it with your network to help others stay ahead of AI and marketing trends.
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🗞️ AI News You Can Use!
5 stories shaping the future of AI and what they mean for your business.
1. Fraud Alert: GenAI Powers Scammers, Raising Risks
Not all AI news is sunny. Fraudsters are using generative AI to clone brands, fake job listings, and launch phishing scams with deepfake tech. Small biz owners are struggling to block these sophisticated attacks. The takeaway? Marketing teams need to add fraud prevention and digital trust into their playbooks.
2. Lifewire Warns: AI Tools Don’t Work Without Trained Teams
A new report reveals marketers are splashing more cash on AI tools, but many teams aren’t trained enough to use them right—it’s like giving someone a Ferrari without driving lessons. To really get the ROI, companies are being urged to invest in AI skills, not just software.
3. AWS Rolls Out “Nova” for Cost-effective GenAI Adoption
AWS debuted Nova, a streamlined generative AI suite designed to be affordable and easy for businesses. It tackles text, images, and video with built-in watermarking to avoid misuse. A solid option if you're eyeing GenAI but worried about costs and compliance.
4. AI Avatars Now Outsell Human Influencers in China
Chinese live streamer Luo Yonghao ran a $7.5M shopping event using an AI version of himself, powered by Baidu’s ERNIE model. The avatar outperformed Luo’s previous human-hosted events—within 30 minutes.
5. Midjourney Enters Video Game
Midjourney’s new video mode lets users animate prompts for the first time. There’s no sound yet—just visuals—but it’s a playful upgrade to what was already one of the most addictive image generators around.
Bonus news you can use because this blew my mind:
YouTube Shorts Now Consume 1% of Human Waking Hours
YouTube Shorts are now clocking 10 minutes per day per person globally about 1% of all waking human time. Add long-form, and YouTube now owns over 2% of global attention.
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