Episode Summary:
In today’s episode, we’re addressing a problem I see everywhere:
B2B marketing teams are using cutting-edge tools with last year’s mindset.
The capabilities of AI platforms like ChatGPT, Claude, and Gemini have changed dramatically since 2022—but most teams haven’t updated how they use them. The result? Wasted potential, misaligned strategies, and underperforming campaigns.
I’ll break down:
Why outdated mental models are quietly undermining performance
How the AI platforms you think you know have transformed
What new tools like Perplexity, Descript, Gamma, and Opus Clip can actually do now
And why AI is no longer a “tool” but the infrastructure of modern marketing
Key Talking Points:
1. Teams Are Operating with Old Mental Models
I recently hosted a live AI training for marketers. One person said Claude was better than ChatGPT for whitepapers. Another jumped in saying Claude couldn’t even browse the web.
Both were partly right—but both were working off outdated assumptions.
This is happening everywhere. Even within the same team.
2. ChatGPT Is Not Just a Copy Assistant Anymore
It now does:
Real-time web research
Long-form content generation
Visuals (via DALL·E) and video (via Sora)
Contextual memory to persist brand voice across projects
Document analysis (PDFs, spreadsheets, slide decks)
3. Claude Is a Strategic Research Partner
It went from being a “nicer writer” to a serious reasoning engine:
Extended thinking
Internet access
In-line code previews
Still no memory or visuals, but ideal for analyst-grade content.
4. Gemini Is the API Workhorse
Google’s model leads on:
Coding, visual, and video generation
Real-time web functionality
Seamless API integrations
Not as intuitive as ChatGPT in the chat interface—but a top choice for builders.
5. The Rise of Specialized Tools
Beyond LLMs, purpose-built AI tools are reshaping content workflows:
Perplexity: Now building its own AI browser
Descript: Turn long recordings into polished clips by editing text
Midjourney: Still the best for creative visuals—now web-based
Gamma: Slide decks → full websites with image generation
Opus Clip: Clip long videos using visual search—e.g., “Show me every clip where the CEO says ‘strategy.’”
6. AI Is Infrastructure—Not a Trend
If you treat AI like a temporary add-on, you’re going to fall behind.
Today’s tools aren’t just helping with execution—they’re shaping how strategy gets built.
7. Call to Action: Modernize or Fall Behind
Ask yourself:
Are your workflows built for today’s AI?
Or are you still operating like it’s 2022?
Because in B2B marketing, staying current with AI isn’t optional—it’s how you stay competitive.
Mention at the End:
Want practical training built by B2B marketers for B2B marketers?
Visit AIforB2BMarketers.com
We’ve created hands-on resources, frameworks, and live workshops to help your team turn AI into a real competitive edge.
Share this post